Direct Mail Marketing Still Gets The Best Response

These days we think our marketing is limited to email, social media, and other pay per click advertising. Most companies don't  know the highest converting marketing channel is still direct mail. The below article explains why and gives you our best practices.

Let's Start with the Facts:

  • You can expect on average of 5.1% conversion rate on direct mail which is higher than email, social media, and pay per click adverting. (source DMA)

  • 18-21 year-old people average 12.4% response rate (source DMA)

  • On Average for every $167 spent of direct mail in the US, marketers sell $2095 in goods. (Source: Print Is Big)

  • Direct Mail has a median return on investment of 29%.